Category: Marketing

launch event stand

Launch Event: Are you Focused on your Brand?

How do you build up momentum in the marketplace for your new product or service? You could organise a launch event, but how can you ensure...

visual merchandising at sothebys

Does Visual Merchandising Increase the Urge to Buy?

Visual merchandising must tap into human emotions to be successful. While people do shop to make what they consider necessary purchases,...

written content - laptop

Can Written Content Improve Your Business?

Content comes in many forms.  From online videos, in live or animated formats, to images and infographics.  And audio content in the form...

original content

Original Content: How Can it Generate Business?

People are out there looking. They are browsing online, and they are looking for original content that answers specific questions. They...

business exhibition promotional merchandise

Business Exhibition Success: How Crucial is Promotional Merchandise?

The business exhibition or trade fair is a valuable means of personal marketing, allowing businesses to broaden their base and put a human...

business networking

Business Networking: What are its Mentoring Qualities?

What is business networking for, exactly? The danger is that it veers too far in one of two directions.  Either it is too...

Marketing Challenge workshop host, David Lomas

Content Marketing Expert Issues a Marketing Challenge

David Lomas, content marketing expert and CEO of M3 Media Publishing, recently hosted a Marketing Challenge Workshop, at The St...

business awards winner

Business Awards: Why Are They Not Just About Ego?

Business awards are not simply about being awarded a glittering prize and feeling warm inside as a result. They need to be seen,...

marketing communication

How Can Marketing Miscommunication Ruin Your Sales?

Just because you can measure something, does not make it useful. Lots of businesses view digital marketing and the internet as an undefined...