• Export Experts
  • HR Aspects
  • Manufacturing Matters
  • Marketing Aspects
  • Property Aspects
  • M3 Media Publishing
  • Home
  • About
    • Editorial Team
    • Our Portfolio
    • Newsletter
  • Tell Us Your Story
  • Sectors
    • Business
    • Financial
    • Legal & Compliance
    • Marketing
  • Resources
    • Report: Credit Management, Cashflow and Making Sure That You Get Paid
    • Report: How Can Leadership Training Close the Productivity Gap?
    • Report: How Can Compelling Content Bring You New Business?
    • Report: What are the Online Essentials for Law Firms?
    • Report: Are Events the Key to People Development?
    • Report: How Can Content Position You as a Trusted Expert?
    • Report: What are the Vital Steps to Easier Event Management?
  • Jobs
    • Job Search
    • Candidate Registration / Login
    • Recruiter registration / Login
  • Contact
  • Export Experts
  • HR Aspects
  • Manufacturing Matters
  • Marketing Aspects
  • Property Aspects
  • M3 Media Publishing

Search
Sunday 7 March 2021
  • :
  • :
Part of the M3 Media Publishing group
  • Home
  • About
    • Editorial Team
    • Our Portfolio
    • Newsletter
  • Tell Us Your Story
  • Sectors
    • Business
    • Financial
    • Legal & Compliance
    • Marketing
  • Resources
    • Report: Credit Management, Cashflow and Making Sure That You Get Paid
    • Report: How Can Leadership Training Close the Productivity Gap?
    • Report: How Can Compelling Content Bring You New Business?
    • Report: What are the Online Essentials for Law Firms?
    • Report: Are Events the Key to People Development?
    • Report: How Can Content Position You as a Trusted Expert?
    • Report: What are the Vital Steps to Easier Event Management?
  • Jobs
    • Job Search
    • Candidate Registration / Login
    • Recruiter registration / Login
  • Contact
Latest Update
The Silver Sales Bullet Opens Doors to Key Decision-Makers
NexusProtect Manage Lateral Flow Testing in Schools
What are the Tax Advantages of Working From Home?
J Jervis Accounting Reveals the Route to Save Time and Money
Can Your Business Stay One Step Ahead of Brexit Challenges?
Gavin Tweedie Announced as Chair of Scotland NetZero Community
What is Key to Small Businesses Reaching Peak Performance?
Where is the Value in Deferred VAT Payment Schemes?
NexusProtect Offers Robust Testing for Long-term COVID Resilience
Thystle Enables Your Business Productivity to Blossom
  • Facebook
  • linkedin
  • Twitter

Should You Personalise Your Business for Perfect Prospects?

David LomasBusinessComments Off on Should You Personalise Your Business for Perfect Prospects?Like

Should You Personalise Your Business for Perfect Prospects?

“What’s in it for me?”

This is an all-too familiar question for many businesses, even if it isn’t always phrased in such a basic way. But frequently winning new customers and contracts takes on a personal character, because when it boils down to it, most offers are only as good as the person making them.

Robert Taylor, Relationship Director at Royal Bank of Scotland is very clear about how the dynamics of personality can come into play in business relationships.

 

“When it comes to prospective customers, the people I am talking to, in and around Greater Manchester, definitely want to know how we’re going to be different”

Robert Taylor, Royal Bank of Scotland

 

The key for Robert is relationships, and he has a specific example of how relationships can make or break a business deal.

 

The Deal Breaker

“I had a Financial Director contact who was considering switching their business from their existing bank. He had his Managing Director in the room with him, so it was a kind of two-way exchange, with him as the middle man. The MD asked my contact to ask me what would make it worth his while switching over to us – what could we do that would be different?”

“It was late on a Friday afternoon so I suggested that the MD phone his existing bank manager first, to see if he could get him”, Robert continues.  “I could hear murmured conversation, then a pregnant pause. Then the MD himself came on the line to ask if could I come in and see him the next week”.

The point was, that Robert knew that if the MD had tried to immediately contact his current bank manager he would not have been able to reach him. And the MD realised this as soon as Robert suggested he made the call.

“I was making myself available,” Robert concludes. “At the same time, I had to get him to understand how much better that would be, in comparison with the service he was getting from his existing provider”.

 

Personalising your service can be the key to winning customers because lasting business relationships are built on trust”

Robert Taylor, Royal Bank of Scotland

 

If you know someone is not going to return your calls or reply to your emails, it should not involve a huge leap of faith to take your business elsewhere, to someone who can demonstrate a personal level of commitment to you.

If this sound like you, or a business that you know, in or around Greater Manchester, please call Robert Taylor on 07824 820827 or connect with him on LinkedIn.


Building Trust Customer service Manchester RBS Robert Taylor Royal Bank of Scotland switching bank account switching banks switching business bank account winning new business
  • tweet
Previous PostEstate Planning Solutions take a STEP towards Business Excellence Next PostContent - How Can Stories Connect Us?

David Lomas

Related articles

  • Can Focusing on Quality Secure You Consistent Success?

  • Business Funding: Are Banks Limiting Your Options?

  • Why is Cash Flow Always a Problem for SMEs?


Search below for more content

Tell us Your Story

Tell us your business story
Click to discover more

Read our recent posts

  • Silver Sales Bullet deals

    The Silver Sales Bullet Opens Doors to Key Decision-Makers

    Barry Hunt3

    Business
  • NexusProtect Lateral Flow Testing

    NexusProtect Manage Lateral Flow Testing in Schools

    David Lomas1

    Business
  • working from home

    What are the Tax Advantages of Working From Home?

    Barry HuntLike

    Financial
  • J Jervis Accounting save time and money

    J Jervis Accounting Reveals the Route to Save Time and Money

    Thomas JohnsonLike

    Financial
  • One Click Accountant solves Brexit challenges

    Can Your Business Stay One Step Ahead of Brexit Challenges?

    Barry HuntLike

    Business
  • Gavin Tweedie

    Gavin Tweedie Announced as Chair of Scotland NetZero Community

    David LomasLike

    Business
  • small businesses improvement

    What is Key to Small Businesses Reaching Peak Performance?

    Katie Thompson2

    Business
  • deferred vat payment guidance from OneClick Accountant

    Where is the Value in Deferred VAT Payment Schemes?

    Barry HuntLike

    Financial
  • NexusProtect COVID resilience

    NexusProtect Offers Robust Testing for Long-term COVID Resilience

    Katie Thompson2

    Business
  • Donna Smith Thystle Ltd

    Thystle Enables Your Business Productivity to Blossom

    Barry Hunt4

    Business

Discover more and follow us on Twitter

Tweets by M3Publishing

Receive our regular business bulletin

Sign up to our Newsletter
Click here to subscribe

Visit other titles in our magazine portfolio

Export Experts Magazine
HR Aspects Magazine
Manufacturing Matters Magazine
Marketing Aspects Magazine
Property Aspects Magazine
©2021 M3 Media Publishing , All rights reserved.