How Crucial is Mental Strength for Business and Personal Success?

How Crucial is Mental Strength for Business and Personal Success?

Various factors can contribute to making someone successful, but one thing that truly matters is having the mental strength to stay the course and see your ambitions through.

However, as entrepreneur and leadership specialist, Mark Cushway points out, being mentally tough only comes with an understanding of yourself and how to cope with stressful situations.

“There is an inner mental toughness that helps us handle pressures and problems; and, like a physical muscle, you can exercise and develop this so that it works more effectively. This is also an essential part of leadership training.”


What are the Benefits of Mental Strength?

Mental strength is fundamental to success in business and to effective leadership.

“When you look at athletes who achieve peak performance, this is through mental as well as physical training. However, mental toughness goes beyond this, because it involves creating a mindset that potentially affects every experience you have.”

Mental strength, to be effective, must become a habit.


“The secret to success in business is not just having the ability to achieve certain things, but, crucially, the mindset which drives you to do them”

Mark Cushway


Another quality essential to effective leadership and to entrepreneurial success is resilience.

“It’s about having the depth of character to stick with something, to ride out the difficulties you come up against and overcome obstacles to progress. Mental strength gives you this depth of character.”

Mental strength provides the necessary reserves to achieve goals, even when there are set-backs. This inner strength is what distinguishes the great from the adequate.

Leadership is also about taking on change.

“Best practice is not enough, if you are going to embrace innovation. If you have the mental strength to do it, then you should be driving things forward, but this means also having the courage to face the unknown.”


Strength with Responsibility

What you should not do is confuse mental toughness with being autocratic or bullying.

“Mental strength also means having the patience to see things through and be in it for the long haul. It means having the strength of character to recognise the success of others around you.”

“Leadership only works if inner strength translates into an outward ability to take others with you, to get them to believe in your vision and win their hearts and minds.”


Can You Develop Mental Strength?

“Developing mental toughness is a skill. First you must define it to create clear goals for yourself. Then you must work at these goals, because each small win helps build your overall mental strength,” Mark concludes.


“Every effective leader or entrepreneur needs mental strength to give them the mindset to succeed”

Mark Cushway


Ultimately, mental strength develops through habit, not motivation. It is about taking the small, daily steps that will build it, rather than hoping for some transformative burst of inspiration.

To discover how you could build your mental strength, please contact Mark Cushway or visit


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