What must businesses do to market themselves so that they connect with their customers and find new opportunities?
One key method is to find ways of putting themselves in front of prospects, in an exhibition environment where they can showcase products or services. Another method is using content as a valuable strategic tool in raising brand awareness and building online credibility and authority.
By acting as a Media Partner with business events, M3 Media Publishing is helping to bring event and content marketing together, helping raise awareness of exhibitions and exhibitors.
Construction Sector Event for Specialist Manufacturers and Suppliers
As the publisher of this and our sister magazine, Property Aspects, M3 Media Publishing is a Media Partner for The Commercial Build Show, being held at Manchester’s Great Northern Warehouse on 22 November.
Business development specialist, Nichola Robinson, is the organiser of the event, aimed at architects, designers, contractors and other property and construction sector professionals.
“We want to make manufacturers and suppliers of specialist materials and services more visible to their target audience and help promote them in front of prospects”
These specialist materials include tiles, paints, air purification products, high quality fittings and security products.
“Quality is a very marketable element when it comes to making property attractive to buyers and investors. It’s a vital form of differentiation.”
The idea behind the event is to highlight quality interior design and construction materials and help make mutually beneficial introductions between those supplying them and the decision-makers who use them.
Raising Awareness and Following Up
David Lomas, M3 Media Publishing’s CEO and Executive Editor, explains how being a Media Partner at events like The Commercial Build Show can benefit exhibition organisers and exhibitors themselves.
“What goes on before the event is as crucial as what happens during it.”
“As content specialists, our role is to help raise awareness of the event through our digital publishing platforms, and help individual exhibitors attract their target audiences”
This activity is book-ended by a strategic approach to event follow-ups.
“Content is multi-purpose,” David concludes. “It provides vital awareness-raising prior to the event, but also works as useful marketing material for those crucial follow-ups, once exhibitors and attendees have made their connections.”
Hosted by Nichola Robinson and Modu Exhibitions, The Commercial Build Show is being held at the Great Northern Warehouse, on Deansgate, central Machester, on 22 November 2018.
For more information about the event and to register your interest in attending, please click below.