While competing in a digitally connected global marketplace is easier than it has ever been, one barrier remains: language.
The global language of business is English, and any global business owner or entrepreneur wishing to expand into overseas markets must master it, or risk not keeping up with the competition.
Hywel Griffiths, of APD Resolutions, is an experienced business coach, and, as he explains, he sees English language learning as an essential strategic component for many international businesses.
“Multinationals are making English their preferred language, and although in many local areas around the globe, English is not the main language for business, on an international level it is. Therefore, if you have global ambitions for your business, you must learn to use English effectively.”
Should You Develop a Language Strategy?
“In any business, a strategic plan is essential. For entrepreneurs and business owners whose first language isn’t English however, they must consider learning it as part of their strategy, and essential in achieving their objectives.”
To support businesses in meeting these strategic requirements, Hywel has expanded his services to include Teaching English as a Foreign Language (TFEL).
“APD Resolutions already specialises in business coaching, but we’re now also including English language teaching, because clearly it is an important aspect of global business”
Hywel’s teaching programme will be available through his own, unique digital platform, APD GOLD, with GOLD standing for Global Online Language Development.
“This modular programme is fully accessible online, and it provides full supporting material plus regular webinars. It’s designed to cover listening, grammar, writing and reading, with a more advanced level covering Business English specifically.”
Tutoring is RSA certified, and the courses are tailored to help students wishing to take the Cambridge English tests.
The Global Language Challenge to Business
“There are around 1.2 billion Mandarin speakers out there, and China is very much a prominent player on the world economic stage. But English is the established business language worldwide.”
Technology can break down many national and geographical barriers, enabling more and more people to trade on a global scale, but language is still a key facet of communication.
“If you want to do business internationally, whether you’re looking at the UK or further afield, then you must be proficient in English”
Even in non-English speaking countries, multinational companies such as Siemens and Nissan are making English their language of first-use.
“Attracting investors, attending key meetings and negotiating deals all require a clear understanding of English at an international level. If you’re serious about international trade, then you need to be serious about learning a globally-accepted language,” Hywel concludes. “That’s where we can help.”
To discover how APD GOLD could strengthen your international business communication and opportunities, please call APD Resolutions on 07530 262855 or visit apdresolutions.com.
