As any successful entrepreneur will know, starting a business is no easy feat, but for a company to reach its 20th birthday is particularly impressive and this month, on 26th July, Toucan Telemarketing will be doing exactly that.
“Our industry has changed, but we learnt to change with it and in doing so we’ve become much better and more efficient than we were 20 years ago. We’ve got much slicker and the technology we use has helped us — and our clients — to diversify,” said Paula Bates, Managing Director of Toucan Telemarketing.
To commemorate the company’s 20th birthday, we spoke to Paula to talk about Toucan’s journey, what’s changed over the years and the lessons she’s learnt about growing a successful business.
The times they are a-changin’
A lot has changed since 2001 and technology has revolutionised the way businesses operate and communicate with each other, which is especially true when it comes to generating new business. As an appointment-setting agency, Toucan have had to adapt with the times.
“Our industry, like many others, has changed significantly in the last 20 years. When Toucan first started, we used to get call lists faxed over to us. The internet wasn’t what it is today, there were hardly any websites and email was barely doing the rounds,” Paula explains.
Everyone said that the world would move on to video, and it has – although, not in the way they were expecting. Phone calls are still being made non-digitally but the meetings that we’re setting up have become more digital. So while there’s still a need for the ‘old-fashioned’ phone call, being able to arrange meetings via Zoom or Skype has made a big difference, especially over the last year.
Preserving core beliefs
Although technology may have changed many elements of how Toucan Telemarketing operate, one thing that hasn’t changed is their commitment to their clients and their approach to generating new business on their behalf. A big part of running a business for so long is understanding what elements should and shouldn’t change.
“At the end of the day, we’re real people creating real results. We don’t take an aggressive sales approach but we do look after our team & our clients and we’ve found a way to make it work.”