Posts by: Judith Rafferty

hybrid working

Can Telemarketing Be Effective in a Hybrid Working Climate?

There’s been lots of noise from sales teams over the past couple of years. Much of it hasn’t been happy noise. They’re worried about...

Work space

Should You Take Reduced Productivity as a Given When it Comes to Hybrid Working?

Businesses have had lots of practice at unfamiliar working practices that were lockdown-enforced in March 2020. But, as they’re starting...

Open Questions

How Can Open Questions Prevent Your Prospects Closing You Down?

Fact: People say no and very rarely say yes when they’re faced with a closed question, particularly in a sales scenario. It’s human...

Toucan Telemarketig building rapport on the phone

Rapport: What Role Does It Play in Customer Stickiness?

S/he who chases wins.  It’s a sales cliché that’s become hackneyed because it’s true. But it goes unheeded by too many...

How could content help you sidestep your Sales Pitch?

“Insanity is doing the same thing over and over and expecting different results,” according to Albert Einstein. So, why is it that...

Busy Workplace

SMES: When Will You Draw the Line Between ‘Busy’ and ‘Busy Fool’?

As a small business owner, you might typically have mastered your craft across a number of years as an employee before taking the plunge...

Delegates at an exhibition

Exhibitions: Are You Making the Most of Your Investment?

Exhibition ROI. It’s a topic David Lomas, CEO at M3 Media Publishing, is discussing with businesses daily, since becoming the media...

Carrot and stick

Could Incentives Make a Difference to Your Sales Success?

The Client P&G Wella Salon Professionals, a leading provider of haircare products through salons. The Challenge The client had been...

Could Referrals Bring In More For Your Sales Team

Could Referrals Bring in More for Your Sales Team?

Turning your sales team in to an unstoppable customer conversion machine is as easy as referrals, according to Tim-Peniston Bird, Founder...

Who’s Really Responsible for Customer Loyalty?

Directors: Who’s Really Responsible for Customer Loyalty?

You only have to look at one of the biggest business triumphs of the digital age – Amazon – to understand how Jeff Bezos’s passion...