Posts by: Judith Rafferty

Busy Workplace

SMES: When Will You Draw the Line Between ‘Busy’ and ‘Busy Fool’?

As a small business owner, you might typically have mastered your craft across a number of years as an employee before taking the plunge...

Delegates at an exhibition

Exhibitions: Are You Making the Most of Your Investment?

Exhibition ROI. It’s a topic David Lomas, CEO at M3 Media Publishing, is discussing with businesses daily, since becoming the media...

Carrot and stick

Could Incentives Make a Difference to Your Sales Success?

The Client P&G Wella Salon Professionals, a leading provider of haircare products through salons. The Challenge The client had been...

Could Referrals Bring In More For Your Sales Team

Could Referrals Bring in More for Your Sales Team?

Turning your sales team in to an unstoppable customer conversion machine is as easy as referrals, according to Tim-Peniston Bird, Founder...

Who’s Really Responsible for Customer Loyalty?

Directors: Who’s Really Responsible for Customer Loyalty?

You only have to look at one of the biggest business triumphs of the digital age – Amazon – to understand how Jeff Bezos’s passion...

Is Poor Customer Retention Stifling Your Growth

Is Poor Customer Retention Stifling Your Growth?

Customer retention is the biggest sales issue businesses have. Most industries see a loss of 20-40% of their customer base each year. The...