Posts by: Judith Rafferty
Exhibitions: Are You Making the Most of Your Investment?
Exhibition ROI. It’s a topic David Lomas, CEO at M3 Media Publishing, is discussing with businesses daily, since becoming the media...
Can Telemarketing Be Effective in a Hybrid Working Climate?
There’s been lots of noise from sales teams over the past couple of years. Much of it hasn’t been happy noise. They’re worried about...
Should You Take Reduced Productivity as a Given When it Comes to Hybrid Working?
Businesses have had lots of practice at unfamiliar working practices that were lockdown-enforced in March 2020. But, as they’re starting...
How Can Open Questions Prevent Your Prospects Closing You Down?
Fact: People say no and very rarely say yes when they’re faced with a closed question, particularly in a sales scenario. It’s human...
Rapport: What Role Does It Play in Customer Stickiness?
S/he who chases wins. It’s a sales cliché that’s become hackneyed because it’s true. But it goes unheeded by too many...
How could content help you sidestep your Sales Pitch?
“Insanity is doing the same thing over and over and expecting different results,” according to Albert Einstein. So, why is it that...
SMES: When Will You Draw the Line Between ‘Busy’ and ‘Busy Fool’?
As a small business owner, you might typically have mastered your craft across a number of years as an employee before taking the plunge...
Could Incentives Make a Difference to Your Sales Success?
The Client P&G Wella Salon Professionals, a leading provider of haircare products through salons. The Challenge The client had been...
Could Referrals Bring in More for Your Sales Team?
Turning your sales team in to an unstoppable customer conversion machine is as easy as referrals, according to Tim-Peniston Bird, Founder...
Directors: Who’s Really Responsible for Customer Loyalty?
You only have to look at one of the biggest business triumphs of the digital age – Amazon – to understand how Jeff Bezos’s passion...
