When businesses look at their assets, do they include creative design, or is it something they see as an add-on, if, or when, they can afford it?
In fact, design is a business essential, a major asset, integral to growth, stability and success. This is because design shapes people’s perception of a business, and what its brand represents.
In a 2007 report, the Design Council highlighted the link between design and better business performance, based on a national survey of firms. One conclusion was that businesses that saw design as integral do not need to compete on price as much as others.
Getting Under the Skin
“Businesses can undervalue creative design work,” states Kate Fox, founder of Fox Graphics Design. “They can fail to understand the value it brings and how it can underpin performance as surely as employees, technology, sales and other essential elements contributing to success.”
“Creative design, alongside marketing, can help companies grow and become more visual in their professional arena”, Kate continues. “It’s about getting under the skin of each business concept, getting to the bottom of what a business does, and how best to represent this.”
Kate’s design consultancy works with businesses to improve their market image, and she is quick to stress the hands-on nature of the service she provides.
“Design is a professional discipline,” she points out, “and applying it professionally and rigorously is how to use it effectively in business.”
A Full Service
Kate works with companies exhibiting at trade shows in the UK and overseas, and helps them transform themselves into effective brand ambassadors.
“The whole concept of branding, when applied professionally and diligently, can help you to up your game, to an international level,” she explains. “But to do this every aspect must be perfect. The idea is to create, in essence, a brand infrastructure, so that the whole is made up of coherent parts that work logically in relation to one another.”
This is how a full design service should work, whereby the design professional can take on all the responsibility of brand development and execution, going beyond the aesthetics of design to comprehensive project management.
“Creativity can differentiate businesses and give them a competitive advantage, making them more memorable and using their brand to convert more prospects into customers”
Kate Fox, Fox Graphics Design
“Don’t treat creative design as an option you can take or leave,” Kate concludes, “because the businesses that do take design on board as a key component are the ones that can truly grow into something great.”
If you would like to grow your business into something great and give yourself the competitive edge, please call Fox Graphics Design on 07927 131600. Alternatively, to see some of the creative design that they have done for other businesses, please visit foxgraphicsdesign.co.uk.