In the age of rapid technological advancement, attracting and retaining your members is more challenging than ever, especially with the rise of digital natives. But why might these tech-savvy individuals be passing you and your members by, and what can be done to recapture their interest?
We spoke with Philip Reynolds from CONNECTSU, an expert in understanding this important demographic and their unique digital behaviours.
Philip explained: “The key lies in Understanding Digital Natives. These are typically Millennials and Gen Z, born within the last 30 years, who have grown up with technology integrated into every aspect of their lives.
They expect seamless digital experiences that are mobile/video first and highly personalised interactions, which incidentally, Google have been advising about since 2015.”
Trade bodies or Membership Organisations that fail to meet these expectations risk being overlooked by this influential demographic.
“Organisations that offer outdated digital platforms, may miss out on attracting this valuable demographic.“
Philip Reynolds, CONNECTSU
Philip continued: “Digital natives are attracted to purpose-driven organisations because they align with their personal values, provide opportunities for meaningful engagement, demonstrate transparency and trust, and offer a positive workplace culture.
They also have a tendency to seek out platforms that facilitate meaningful connections and provide opportunities for professional growth and collaboration.
How Up To Date Is Your Website?
Organisations that offer outdated digital platforms may struggle to create the vibrant, interactive communities that digital natives desire and will miss out on attracting this valuable demographic”
Philip Reynolds continued:, “Digital natives are not just a passing trend; they are the future of our workforce and membership base as they will be 58% of the working population by 2035 (ONS 2024). Ignoring their needs is not an option.” He then concluded with a question: “Are you and your members willing to adapt and innovate to attract your next generations of members, or will you let them pass you by. and maybe gradually erode your organisation’s relevance?”
So it seems that to attract and retain digital natives as customers and employees, organisations must embrace modern digital platforms and adapt their engagement strategies. By understanding the preferences and expectations of this demographic, you can create compelling experiences that resonate with digital natives and ensure your continued growth and relevance in this digital age.
Reach out to Philip https://www.linkedin.com/in/philipwithtech4good/ if you are interested in hearing how their digital platform can help membership organisations gain/retain members, generate revenue and attract and engage digital natives
