Outsourcing lead generation can be a game-changer for sales conversion rates, especially when executed strategically. Debra Blackman from Viessentially emphasises that sales teams are often more effective when they can concentrate on converting leads rather than generating them. “Salespeople’s real skills are in the follow-up and not in mere lead generation” Outsourcing this job allows them to focus on what they do best—closing deals,” she explains.
One of the primary benefits of outsourcing is the ability to leverage specialised expertise. Lead generation firms have the tools and knowledge to identify high-quality prospects, something that may take sales teams much longer to accomplish. By freeing up time and resources, sales teams can prioritise building relationships and crafting their personalised pitches that really resonate with potential customers.
“The lead generation team should be an extension of your sales team. This alignment ensures that the leads provided are not only high in quantity but also high in quality.”
Debra Blackman, Managing Director of Viessentially
However, the success of outsourcing depends on the collaboration between the lead generation team and the sales force. Debra points out, “The lead generation team should be an extension of your sales team. This alignment ensures that the leads provided are not only high in quantity but also high in quality.” The seamless integration of these teams can significantly impact conversion rates, as salespeople receive leads that are more likely to convert.
Check out this example of success
A critical factor to consider is the quality of the leads generated. Outsourcing should not mean a compromise on lead quality. It is essential to work with a reputable firm that understands your business needs and targets the right audience. Debra suggests, “Always ensure that your lead generation service has a performance incentive. This guarantees that they are as invested in your success as you are.”
As businesses explore outsourcing, they must evaluate whether their current sales process can handle an influx of leads. Are the sales teams equipped to manage and convert these leads efficiently? This question is crucial for determining the potential success of outsourcing lead generation.
In conclusion, outsourcing lead generation can boost sales conversion rates by allowing sales teams to focus on their core strengths. When done correctly, it leads to higher efficiency and better results.
For further guidance contact Debra Blackman from Viessentially via LinkedIn here, or email db@viessentially.com.
