David Lomas, content marketing expert and CEO of M3 Media Publishing, recently hosted a Marketing Challenge Workshop, at The St James’s Club in Manchester city centre. This event gathered together a select group of directors, business owners and leaders for a presentation, workshop and round-table discussions, with the aim of strengthening their understanding of marketing.
The Value of Storytelling
David launched the event by giving an illustrated talk on the value of storytelling as a key part of strategic marketing to win new business, and encouraged those attending to share stories of their own.
“People don’t always realise the value their stories possess,” David observed. “I demonstrated how to realise this value, and unlock the potential of the stories they already have, but perhaps don’t use to their full effect to win new business.”
David stressed the importance of each story illustrating a point while having some sort of legacy.
“It’s not just that your story should have a satisfying conclusion but that this clearly demonstrates something of lasting value that people hearing about it will appreciate,” David explains.
“I have a much stronger insight into how relevant storytelling is, when engaging with prospects, and I am already using it, with great success”
Answering the Challenge
Following the presentation, David held a lively workshop, where the attendees undertook The Marketing Challenge.
“The Marketing Challenge is an exercise to get people thinking and focusing on different marketing aspects, their practical application, and their appropriateness to a marketing brief,” explains David.
“I have discovered lots of new and creative ways to market and grow our business, thanks to the Marketing Challenge”
“Some of the participants in the event will get an article written about them in our recently launched Marketing Aspects Magazine,” he stated. “That will enable them to discover, first-hand, the value of marketing strategy and storytelling.”
Marketing Aspects Magazine is the latest publication in M3’s portfolio of successful, sector-specific digital magazines, which also includes the popular HR Aspects, Property Aspects and Export Experts.
If you are a director or business owner and would like to know more about the Marketing Challenge Workshop, or attend a future event, please contact M3 Media Publishing.