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How could content help you sidestep your Sales Pitch?

“Insanity is doing the same thing over and over and expecting different results,” according to Albert Einstein. So, why is it that...

Claire Ebrey IoD North West

IoD North West Event is a Sizzling Success

At its Summer BBQ, the Institute of Directors (IoD North West) took the opportunity to reiterate the importance of the north west as a...

Robert Taylor, Royal Bank of Scotland

Royal Bank of Scotland Connects the Local Business Community

Although networking, itself, has value, there can be much more by making meaningful business connections.  This is the reasoning behind...

written content - laptop

Can Written Content Improve Your Business?

Content comes in many forms.  From online videos, in live or animated formats, to images and infographics.  And audio content in the form...

original content

Original Content: How Can it Generate Business?

People are out there looking. They are browsing online, and they are looking for original content that answers specific questions. They...

Marketing Challenge workshop host, David Lomas

Content Marketing Expert Issues a Marketing Challenge

David Lomas, content marketing expert and CEO of M3 Media Publishing, recently hosted a Marketing Challenge Workshop, at The St...

David Lomas - Content Marketing Expert

Content Marketing Expert to Speak at Leading Business Expo

Content Marketing expert, David Lomas, of , will be a guest speaker at the forthcoming, prestigious, E3 Business Expo. David will...

social media busy fools

Social Media: What Makes You a Busy Fool?

Busy fool syndrome is not restricted to management tasks.  It can just as easily bleed out into marketing activity.  And this is...

stories

Stories, Surveys and the Spark of Success

When a story has value, it spreads and influences.  And the best stories create more stories, building an irresistible momentum. When a...

Andrew Thorp: Importance of content and stories

Content – How Can Stories Connect Us?

The importance of content is constantly being reiterated when it comes to marketing. And online, content is highly competitive. When it...