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Is a USP Essential for Business Success?

The unique selling proposition, or USP, is a concept every startup should be familiar with.  But those three initials can spell...

work life balance

Business Startups: Can Strategy Restore Work Life Balance?

People start their own businesses for a variety of reasons, but what many of them find once they have taken this route, is that their work...

USP, unique

USP: What Value Can It Add To Your Business?

For many businesses, competing in a price-driven market only leads in one direction.  Downwards. If the ideal is for a business to control...