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How could content help you sidestep your Sales Pitch?

“Insanity is doing the same thing over and over and expecting different results,” according to Albert Einstein. So, why is it that...

Delegates at an exhibition

Exhibitions: Are You Making the Most of Your Investment?

Exhibition ROI. It’s a topic David Lomas, CEO at M3 Media Publishing, is discussing with businesses daily, since becoming the media...

Carrot and stick

Could Incentives Make a Difference to Your Sales Success?

The Client P&G Wella Salon Professionals, a leading provider of haircare products through salons. The Challenge The client had been...

Could Referrals Bring In More For Your Sales Team

Could Referrals Bring in More for Your Sales Team?

Turning your sales team in to an unstoppable customer conversion machine is as easy as referrals, according to Tim-Peniston Bird, Founder...

Who’s Really Responsible for Customer Loyalty?

Directors: Who’s Really Responsible for Customer Loyalty?

You only have to look at one of the biggest business triumphs of the digital age – Amazon – to understand how Jeff Bezos’s passion...