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written content - laptop

Can Written Content Improve Your Business?

Content comes in many forms.  From online videos, in live or animated formats, to images and infographics.  And audio content in the form...

attracting customers needs you to make an emotional connection with them

Attracting Customers: Are They Feeling Your Emotion?

A large number of business owners think that when attracting customers, they believe the customers take a rational approach towards buying...

creating trust is important in business

Building Trust – How Important is it For Your Customers?

Building trust: it’s important in your personal relationships, but surely it’s equally as valuable when it comes to conducting...