Category: Marketing
Does Visual Merchandising Increase the Urge to Buy?
Visual merchandising must tap into human emotions to be successful. While people do shop to make what they consider necessary purchases,...
Can Written Content Improve Your Business?
Content comes in many forms. From online videos, in live or animated formats, to images and infographics. And audio content in the form...
Original Content: How Can it Generate Business?
People are out there looking. They are browsing online, and they are looking for original content that answers specific questions. They...
Business Exhibition Success: How Crucial is Promotional Merchandise?
The business exhibition or trade fair is a valuable means of personal marketing, allowing businesses to broaden their base and put a human...
Business Networking: What are its Mentoring Qualities?
What is business networking for, exactly? The danger is that it veers too far in one of two directions. Either it is too...
Content Marketing Expert Issues a Marketing Challenge
David Lomas, content marketing expert and CEO of M3 Media Publishing, recently hosted a Marketing Challenge Workshop, at The St...
Business Awards: Why Are They Not Just About Ego?
Business awards are not simply about being awarded a glittering prize and feeling warm inside as a result. They need to be seen,...
How Can Marketing Miscommunication Ruin Your Sales?
Just because you can measure something, does not make it useful. Lots of businesses view digital marketing and the internet as an undefined...
Creative Design: Why Do Businesses Undervalue its Power?
When businesses look at their assets, do they include creative design, or is it something they see as an add-on, if, or when, they can...
How Can Social Media Turn Your Customers into Brand Assets?
Brand awareness is crucial because it shows that a brand exists in a customer’s mind. It is a measure of how well a brand is known in...
